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At eg., the chicken comes first.
the chicken comes first.

The chicken comes first.

For so long the egg industry has been dominated by the egg but we’re turning this around, the real hero of the egg industry is the chicken! We are working hard every day to lead by example and show the world that when the chicken comes first they can lovingly lay the perfect egg!

Our hens lay perfect eggs.

The quality of an egg is reflective of the life of the hen who laid it. Our hens live a life designed to allow them to lovingly lay eggs with strong shells, thick whites, and vibrant yolks!

Have you seen us yet?

Keep an eye out for the black and yellow labels on a shelf near you.

Our Mission

You know that age old question, what comes first the chicken or the egg - the answer was a no brainer for us,

The chicken comes first

We are working hard to lead by example and pave a sustainable future for egg farming in New Zealand. Challenging the ordinary, we hope to inspire others and create meaningful change for hens everywhere.

Leading by Example

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